For the upcoming project, we were tasked to redesign a series of products. The project I had chosen to redesign was the package for Oreos, one of my favorite things to snack on. I figured this would be a pretty good package to redesign as it has been a popular product for years and has went through many redesigns and styles. For my redesign, I was planning to redesign the package to have a superhero theme to honor Stan Lee's birthday (December.) I had looked at a Creative Brief and answered the series of questions that it asks. Below is what I hope my new redesign will accomplish.
- User and target audience groups
- Aimed towards the general audience of both genders.
- Brand attributes, promise, and mission
- To create and maintain a fun brand while creating a delicious superhero-themed cookie that the entire family can enjoy. This superhero themed redesign can be used by those enjoy the Oreo brand.
- Competitive landscape
- Chips Ahoy!, Keebler, Famous Amos, Entenmann, etc.
- Business Objective
- This product is meant to pay homage to comic book writer Stan Lee. It will encourage those to appreciate, understand and hopefully view his work as a creative writer.
- Creative Strategies
- For this product, I plan to create original superhero designs for the cookies themselves. The superhero Oreo themed cookies will not have pre-existing superheroes. These cookies will wear accessories such as bandanas, masks, and other items.
- Comparisons
- The goal of this product is to make the audience perceive the superhero themed cookie as a fun and unique spin to the Oreo brand. In addition, it will make the consumer aware of Stan Lee's contributions to creative writing and superheroes.
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